Selected Insights Creating Insights for Higher Education
A unique journey of discovery
Have you spent time reviewing student statements of purpose? Personal statements obtained from sources such as admissions essays detail a future student’s inspiration, motivation, and purpose. Students often reveal their personal stories and history, goals, and life challenges, and how they believe that achieving a degree will transform their lives and the legacy they leave for their loved ones and communities.
We think their efforts are worthy.
What does it mean to create relevant messaging? Impactful marketing stirs emotions and resonates deeply with audiences. A graduate degree is, for many students, a stepping stone between where they are and where they want to be, personally and professionally.
Insights from personal statements are a powerful gateway into the mind and heart of a student. Using key interests in your online content boosts search results and relevancy as well.
Are you ready to reach students in a way that is meaningful and unique?
The Power of Insights
Why consider writing samples? Students reveal backgrounds, goals, triumphs, and challenges in rich personal statements like application or scholarship essays. Connecting with these deeply personal factors creates impactful communication that resonates at an emotional level.
Intelligent Strategies
By gaining a deep understanding of students, you can tailor communication and student support efforts to be more effective and reach them using profoundly personal insights. Our work helps you customize your efforts to your unique audience in a way that uniquely fits them.
Unlock Hidden Insights
Whether your programs are highly selective, growth-focused, or you are laser-focused on retention and student success, unlocking deep insights into motivations, personality, and behaviors gives you the information to take your strategy to the next level.
Here’s what our clients are saying:
One of the strengths of this partnership was their ability to support advertising efforts for niche academic programs with defined professional audiences. Our graduate programs primarily serve working educators, aspiring school leaders, and professionals considering the next steps in their careers, which requires more thoughtful segmentation than a broad awareness campaign. Selected Insights demonstrated an understanding of the importance of reaching the right audience with relevant messaging.
Soncee Heard-Smith, MBA
Assistant Director for Marketing and Communications
College of Education, Tarleton State UniversityThe project provided valuable insight into how prospective students viewed professional advancement, leadership, achievement, and personal growth. More importantly, she translated those findings into practical recommendations for recruitment messaging and marketing strategy that could better connect with prospective students.
J. Michael Mathis, Ph.D., Ed.D.
Professor of Biology and Associate Dean of Research
College of Science & Mathematics, Tarleton State UniversityI recommend Dr. Rawlings and Selected Insights without reservation for anyone seeking a strategic advertising and marketing partner capable of scaling impact, improving lead quality, and strengthening long-term brand performance. I am confident that she would bring immediate value and an enduring partnership to any engagement.
Credence Baker, Ph.D.
Vice President of University Strategy and Chief of Staff
Office of the President, Tarleton State University