Selected Insights Language Analysis for Higher Education

A statement of purpose.

Personal statements obtained from sources such as admissions essays detail a future student’s inspiration, motivation, and purpose. Students often reveal their personal stories and history, goals, and life challenges, and how they believe that achieving a degree will transform their lives and the legacy they leave their loved ones and communities.


Impactful messaging stirs emotions and resonates deeply with audiences.

A graduate degree is, for many students, a steppingstone between where they are and where they want to be, personally and professionally. Utilizing insights from writing samples is a powerful gateway into the mind and heart of a student.

The Power of Insights

Why consider writing samples? Students reveal backgrounds, goals, triumphs, and challenges in rich personal statements like application or scholarship essays. Connecting with these deeply personal factors creates impactful communication that resonates at an emotional level.

Intelligent Strategies

By gaining a deep understanding of students, we can tailor communication and student support efforts to be more effective and reach them using profoundly personal insights. Our work helps you craft messaging that speaks directly to a student’s heart and mind.

Unlock Hidden Insights

Whether your programs are highly selective, growth-focused, or you are laser-focused on retention and student success, unlocking deep insights into motivations, personality, and behaviors gives you the information to take your strategy to the next level.

Contact us today to learn more about our work.